Tiffany Staples, MarketingProfs, September 8, 2023
Tiffany explains that to close identity gaps, marketers should focus on capturing a comprehensive data set that spans multiple touchpoints, allowing for detailed customer insight.
Bill Bruno, Forbes, September 1, 2023
Bill writes that bad data leads to poor AI results and biases. As AI becomes more sophisticated, it is imperative for organizations to develop standards for ethics within AI
Ant Phillips, Newsweek, August 30, 2023
Ant explains how organizations can continue to overcome increasingly smarter and more sophisticated bots.
Tiffany Staples, Forbes, August 30, 2023
Tiffany explains how to solve for the anonymous puzzle. When you begin to solve for anonymous identity, the missing link in your marketing strategy becomes complete.
Bill Bruno, Dataversity, June 14, 2023
Bill discusses his early decision to pursue a career in data and his passion for ethical AI.
Tiffany Staples, Forbes, June 13, 2023
Driving conversions—no matter what industry you’re in—always ties back to personalization and how to understand your customer.
Bill Bruno, Merchant Fraud Journal, May 31, 2023
Bill discusses if we’ve hit the point where consumers will start to push back against ever more data points, and shares stories of how fraudsters not only target your consumer goods, but your entire home.
Tiffany Staples, Healthcare Business Today, May 25, 2023
How HIPAA regulations apply to healthcare marketing with connected devices and what steps organizations can take to ensure HIPAA compliance in all marketing efforts.
Tiffany Staples, MarTech Series, May 11, 2023
Considerations for marketers when maintaining compliance in healthcare marketing.
Bill Bruno, Techstrong TV, May, 8, 2023
Bill discusses the importance of clear opt-ins and outs for consumers, how companies are now gathering consumer information in the wake of the fall of third-party data, and the significance of no-party data as a new innovation in the data world.
Bill Bruno, Forbes, Apr 6, 2023
Marketers should come up with solutions for each data persona because all of them, regardless of how they feel about data sharing and privacy, still expect to have a good digital experience
Serpil Hall, Tech Bullion, Mar 8, 2023
Recessionary fraud looks different than fraud in a healthy economy because it creates motivation to commit fraud. In addition to the already common career fraudster, financial institutions need to be aware of opportunists and internal fraud.
Bill Bruno, Martech Zone, Feb 26, 2023
The line between digital and physical is blurred – consumers go into a store and log into their customer accounts simultaneously to redeem discounts, make returns, or look up previous orders. A consumer doesn’t care that these are different channels, and thus the challenge for brands is ensuring that it is all connected and delivering a positive experience.
Bill Bruno, FCEE, Feb 20, 2023
Organizations need to make data privacy compliance part of their digital strategy across all the markets they serve. Without compliance, they risk eroding customer trust, losing customers to competitors, and incurring stiff penalties.
Serpil Hall, Merchant Fraud Journal, Feb. 7, 2023
Head of Fraud Serpil Hall is one of 16 experts worldwide selected to write about what type of fraud is trending in 2023 and how to prevent it in the Merchant Fraud Journal 2023 Fraud Trends Report.
Bill Bruno, Forbes, Jan. 24, 2023
Businesses need comprehensive data strategies to stay ahead, but many organizations have not done enough to create a strategy that can scale to solve current use cases while ensuring they can adapt quickly to new challenges and opportunities.
Ant Phillips, Internet Retailing, Jan. 16, 2023
All retail brands identify a target consumer group: a female 34-54 with a six-figure income; a busy couple with two school-aged children that eat well and enjoy prepared meals; or a male discount shopper over the age of 50.
Tiffany Staples, CMS Wire, Nov. 16, 2022
As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way.
Bill Bruno, Forbes, Nov. 16, 2022
With the invention of the internet years ago, new ways to market to consumers quickly arose—and companies seized the opportunity. Marketers used different means to track interactions to determine when and how to reach consumers with the right messaging, which meant they were no longer throwing darts in the dark.
Bill Bruno, Forbes, Oct. 21, 2022
The targeted advertising world has lost quite a bit of data after the wave of restrictions on data sharing and tracking came crashing down. The Interactive Advertising Bureau (IAB) suggests that more than half of all ad signals have already been lost.
Ant Phillips, Newsweek, Oct. 10, 2022
There are three important ingredients to this: willingness to experiment, measuring progress and carving out time for your team.
Tony Brown, Martech Zone, Oct. 5, 2022
Targeted advertising and marketing in financial services generates a huge payoff… can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data.
Tiffany Staples, CMSWire, Sept. 15, 2022
Building a successful team doesn’t have to be a headache. Follow this game plan to assemble a team that meets — and exceeds — your goals.
Ant Phillips, Newsweek, Sept. 2, 2022
Data is… the connection between consumers and businesses in the online world and is, therefore, an essential part of how that interaction works.
Ant Phillips, Newsweek, Aug. 4 , 2022
If businesses identify their customers and interpret signals, they can then understand what is relevant to the customer. Businesses must be able to do five things with their technology to achieve this.
Bill Bruno, CXMagazine, Aug 22. 2022
Personalizing the patient experience is now a possibility by integrating IoT (Internet of Things), and data from those devices. It can provide both patients and their doctors with a better picture of their health.
Bill Bruno, Forbes, Aug. 15, 2022
We hear so much about the importance of customer experiences, but very few of those conversations include the personalization element.
Bill Bruno, Forbes, July 15, 2022
As a result of the lightning-speed digital shift caused by the pandemic, it’s now more important than ever that both sides determine how to repair that relationship to do business effectively.
Ant Phillips, RT Insights, April 21, 2022
Consumers live moment to moment, and organizations must meet them every step of the way using insights to improve the customer journey.
Tony Brown, Spiceworks, March 31, 2022
Not all Customer Data Platforms (CDPs) can intelligently manage first-party data, and the true cost of “free” solutions adds up over time… why businesses need a true CDP and not free solutions.
Serpil Hall, Biometric Update, Feb. 23, 2022
Behavioral biometrics are finally giving financial institutions an advantage…
Serpil Hall, Retail Banker International, Oct. 29, 2021
The cost of account takeover is steep when organisations aren’t properly protected…84% of financial institutions experienced account takeovers in the past year.
Serpil Hall, Payments Journal, Oct, 19, 2021
eCommerce, mobile banking, and mobile usage have surged. Cybercriminals and fraudsters have seized the moment, taking advantage of this vulnerable time for individuals and businesses by accelerating their fraud activity.
Ant Phillips, Informationweek, Oct. 18, 2021
With data scientists topping the charts as one of the most in-demand roles globally, many organizations are turning to non-traditional employees to help find greater value in their information.
Serpil Hall, Credit Union Management, Sept. 22, 2021
Behavioral biometrics offer a solution to the tricky problem of how best to protect members from scams while avoiding the inconvenience and frustration of false positives.